When Mohegan Sun tasked Level Media with creating a concept, branding and artwork for a customer retention program, we knew that we needed to set them apart as both a world class casino and a luxury property. The jewel-based loyalty tiers we created were the basis of a program that helps reward and incentivize loyal Mohegan customers.
Giving away $3 million in prizes was the goal. Our design team needed to find a thoughtful way of incorporating Mohegan’s colorful brand and tribal imagery into a tasteful, yet attractive spin will concept for this unique contest offering. The result was a simple yet effective design for the promotion.