When one of America’s leading small business lenders came to us to help fuel their digital acquisition efforts, the objective was clear: to create engaging marketing assets focused on boosting social engagement and increasing sales. Our target audience consisted of the businesses owners themselves, and our mission was to tell compelling stories about how financing could help them grow through engaging testimonials.


We built a wide variety of programmatic and social media marketing assets that featured celebrity spokesperson Barbara Corcoran as well as numerous OnDeck clients, whose stories and words we used to create stunning, clean creative assets that conveyed the company’s unique selling propositions.


Video production was a core component of the work that we completed for OnDeck. We took raw interviews and converted them into short, compelling stories designed to attract prospective clients who identified with the challenges faced and the goals achieved by other small business owners.