Founded in 1979, LaCure has always positioned itself as a luxury brand that caters to wealthy travelers that seek unique experiences and unparalleled service. While other sites cater to discount seekers or travelers with budget concerns, LaCure has always emphasized value and concierge over offers and promotions.


When tasked with creating a new web design, we knew we had to stay true to a well-established brand identity that spans more than four decades, and also come up with a look and feel that would appeal to the upper echelons of society. In addition, we needed a design that would work well across numerous devices.


When we launched the new LaCure Villas site, the consumer response as well as the positive feedback we received from the client was overwhelming. While we were not responsible for the development itself, we managed to design a clean and elegant interface that truly showcased the fabulous homes featured on the site.