CEO & Founder
The Level Media is more than an iGaming marketing company. It’s the go-to-company for major players and new entrants looking to capitalize on the changing iGaming landscape—in the US, Europe and LATAM.
Behind The Level Media is iGaming industry veteran Will Griffiths, a respected C-Level marketing executive who’s armed with over 15 years experience transforming stagnating online brands into industry powerhouses. Level Media are responsible for creating marquee iGaming brands that have become household names and premier entertainment destinations.
In North America, The Level Media is working with casinos and operators of gaming businesses to deal them a better hand to position them as leaders in the iGaming landscape. We are retained by some of the worlds leading operators and actively championing projects in New Jersey for Resorts Casino, and last year led the marketing strategy for the launch of Tropicana, Virgin and Gamesys; and are retained in Delaware for Delaware Park. Level also works with technology and software companies - we are proud to be one of Aristocrat Technologies preferred vendors.
Example clients in Europe include large operators such as BGO Entertainment, Level Media is responsible for creating many of their leading entertainment brands, including the successful BGO.com and RioBingo.com.
Prior to forming The Level Media, Griffiths was the Marketing Consultant to several of the worlds largest iPoker brands directing the global marketing strategy. Before this Will was the Marketing Director of one of the most successful publicly traded sports books. Will also worked for the leading Microgaming casino operator for 6 years pioneering entry to new markets such as Europe and Asia, and started in igaming 15 years ago working for Victor Chandler in international business development.
Head of Development
Don't hesitate to drop us a line, it's always nice to hear from you!